Due to a bitter experience in his past, Ram begins to believe that there is no such thing as everlasting love. This causes conflict between him and his girlfriend, Jaanu and she leaves him. Can Ram give love a second chance? Will the lovers ever reunite?
Set against the picturesque backdrop of Australia, the film opens with an angry Ram (Ram Charan), soon after his breakup with his girlfriend, narrating the story of his love life to a police officer, Abhishek Verma (Prakash Raj) as he defaces a graffiti of his lover while her father (Prabhu Ganesan) listens.
Ram is introduced to be an youngster who loves graffiti and doesn’t believe in everlasting love. He has gone through 9 loves in his life, and thinks that love between two people eventually dies out. As a person with strong morals, he is honest and wants to love life and live with open mind, open thought and open action with his lover.
Jaanu (Genelia D'Souza) studies in the same college as Ram. He falls in love with her at first sight and goes onto wooing her. She eventually ends up falling for him, but wants him to promise to love her forever. Ram, of course, nonchalantly dismisses this and explains how he cannot love her forever. This leads to a clash of their ideologies.
Ram shows Jaanu how even true love becomes stale after a while and true love cannot last forever, while Jaanu shows him examples of everlasting love, like her friends and her parents. However he makes it clear that love between two people is never the same as it first is.
Abhishek makes Ram tell him why he feels like this, and Ram explains another love in his life, Rooba (Shazahn Padamsee). He falls in love with her as she visits Hyderabad when Ram is on a foreign exchange project. He follows her to Mumbai and they both fall in love.
However, as time passes, the couple faces problems and Ram feels himself lying more and more just to make Rooba happy. Unable to take it anymore, he tells her that he cannot continue loving her if he has to lie and sacrifice so much for her. They break up, and through the experience Ram becomes the man he is.
The audio was launched at Shilpakala Vedika in Hyderabad, and went on to receive an enormously positive response from reviewers and audience alike. It was considered one of the best albums in Telugu cinema for the year 2010 and was nominated at major award ceremonies.
Despite its big budget and exotic foreign locations, the movie did not do as well at the box office as anticipated.
Although this movie is said to be filmed at Australia, half of the movie is filmed at Malaysia.
The movie was dubbed in Malayalam as 'Hai Ram Charan' and Tamil as 'Ram Charan'.
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