An advertising executive is taught at a very young age to hate women due to his mother's betrayal of his father. He decides to never get into any relationship with women and also forces his two childhood friends to take an oath of never getting married. Will they succeed in remaining bachelors forever?
This evocative tale about human relationships revolves around the lives of three friends; Gautham (Jiiva), an ad filmmaker with an aversion to women; Sri (Vinay), a carefree extrovert and a ladies-man; and Baby (Santhanam), a happy-go-lucky man with a propensity for excessive alcohol intake. These three childhood friends remain inseparable into adulthood, but Gautham's anger and hatred of women pushes them to take an oath of never getting married.
When they are forced to deal with a woman, who heads the project of a lucrative client, in their advertising agency, Gautham is forced to explore and analyze his closely held beliefs about women. Will he find it within himself to open up his heart to true love or will he let old prejudices and resentments lead him to a life of loneliness and regret?
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