This is a poignant and contemporary love story that delves into concepts of compatibility, attraction, social norms in romantic relationships, inter-religious relationships and the stigma faced by such couples.
This youthful romantic drama opens at a Keralite Christian wedding, a young man in the audience watches mournfully as the woman of his dreams walks down the aisle, to marry another man.
His reminiscences then take us on flashback to a young wannabe filmmaker, Kartik (Simbu), whose new tenants are a Keralite family. With their daughter Jessie (Trisha) living in the same house with him, he ends up falling instantly in love with her, head-over-heels and against all reason. After a few minor spurns, Kartik chases Jessie to her hometown and they gradually begin a relationship.
Trouble brews when her family finds out, leading to fist-cuffs, and Jessie's father fixing her marriage with a boy within the community. The couple continue to meet, but as his film-making career starts to take off, there is new friction in their relationship and a drastic step from Jessie... Will Kartik succeed in marrying the girl of his dreams? Will he find success in his chosen profession?
For the film-within-the-film section of the movie, the main character hires Naga Chaitanya and Samantha Ruth Prabhu, to portray himself and his love interest. While in the Telugu version, the roles are reversed, and the stars of this film portray the 'actors' for the 'film' being made.
This movie was shot simultaneously in Telugu, with a different cast as 'Ye Maaya Chesave'.
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