A factional leader's only daughter falls in love with his loyal lieutenant's son. When the childhood lovers' secret is exposed their fathers become enemies. How will the young man react to his lover's father bombing his house? Will there ever be an end to the cycle of violent hatred and revenge?
Set against the tumultuous backdrop of fierce Rayalseema faction fights, this is an intense romantic drama. Neelakanda Naidu (Prakash Raj) is a factionist leader whose only daughter Gangothri (Aarthi Agarwal) is in love with Simhari (Allu Arjun), the son of Narasimha (Suman), Naidu's loyal right-hand man.
The lovers are childhood sweethearts and their relationship blossoms into love with time. One day, the love birds are caught red handed by Neelakanta Naidu and this creates a rift between him and his lieutenant. Naidu bombs Narasimha's house and he vows that he will marry Gangothri within one year as revenge for his father's hardship. Will he be successful in marrying Gangothri? Will there be any end to the hatred and violence?
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