Elred Kumar is an Indian film producer, who has made Tamil films under his production house, R. S. Infotainment. He made his directorial debut with the 2012 romantic thriller Muppozhudhum Un Karpanaigal (2012).
Elred Kumar was first announced as "a businessman passionate about the film industry" in an article by the Economic Times in 2009, and it was announced that he would collaborate with his business partner R. Jayaraman as a part of RS Infotainment to be the producers of Gautham Menon's Vinnaithaandi Varuvaayaa (2010) alongside VTV Ganesh and Escape Artists Motion Pictures' Madan. The romantic comin-of-age story featured Silambarasan and Trisha Krishnan in the lead roles, while A. R. Rahman composed the film's score and soundtrack. Upon release, it achieved positive reviews, with several critics giving "modern classic" status, whilst also becoming a commercially successful venture. His next venture, Ko (2011) directed by K. V. Anand and starring Jiiva, Karthika Nair and Piaa Bajpai, also opened to positive reviews. The Hindu described the film as a "tale with a realistic twist" and praised the film's production values. Elred Kumar was also involved in the co-production of the films Nadunisi Naaygal (2011) and Veppam (2011) alongside Jayaraman, Madan, Venkat and Gautham Menon.
Elred Kumar's scripted his next production Muppozhudhum Un Karpanaigal (2012), starring Adharvaa Murali and Amala Paul, with Ganesh Vinayak signed on as director. His first Hindi film production, Ekk Deewana Tha (2012), a remake of his previous venture with Gautham Menon, also released on the same weekend as Muppozhudhum Un Karpanaigal. However the film opened to mixed reviews and took a lukewarm opening at the box office, resulting in financial failure.
He then went on to co-produce Menon's next Neethaane En Ponvasantham (2012), another romantic drama film featuring Jiiva and Samantha.
Elred Kumar then produced Yaamirukka Bayamey (2014), a horror comedy directed by newcomer Deekay, with an ensemble cast featuring Kreshna, Karunakaran, Rupa Manjari, Oviya and Anaswara Kumar. The film opened to positive reviews and became a commercial success, prompting remakes in several other languages. However, Elred Kumar's next film, Yaan (2014) starring Jiiva and Thulasi Nair, which marked the debut of cinematographer Ravi K. Chandran as a director, became a large commercial failure at the box office.
He currently has three films starring Bobby Simha under production, with the first release likely to be Ko 2, directed by Sarath Mandava. Veera and Deekay's second film, Kavalai Vendam, are also in various stage of production.